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The Lewis Moberly blog for branding professionals

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The Lewis Moberly journal for branding professionals

LEWIS MOBERLY

33 Gresse St
London W1T 1QU
+44(0) 207580 9252
www.lewismoberly.com

Recent Posts

  • Building for Branding
  • The Marvellous Menagerie
  • Welcome to the new Aesthetic Age

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COOL PLACES BY WORLDWATCHER

Worldwatcher is our global network of trend savvy and brand aware people who keep us up-to-date on what's going on in their local culture and advise on cool places to visit and enjoy :

Monsieur Bleu – Paris

Do not miss this new spot in Palais de Tokyo close to the Trocadero. Dramatic interior created by designer Joseph Dirand and astonishing views facing the Eiffel Tower.

Alma Maria – Sao Paulo

A vibrant, colourful restaurant with a terrace on the street, cactus, wood and stones inside.

Pauly Saal – Berlin

High ceiling, red bricks and dark green seats in what was a 1930's school gymnasium. Now a stylish restaurant.

La Dame de Pic – Paris

The new Paris address rue du Louvre from celebrity chef, Michelin-starred Anne-Sophie Pic.

Featured post

Building for Branding

Posted on December 16, 2015 by admin.
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According to Joseph Pine and James Gilmore, co-authors of The Experience Economy, the competitive battleground lies in staging experiences…

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The Marvellous Menagerie

Posted on February 18, 2015 by admin.
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Animals have an enduring appeal – they are a crucial part of our culture – part of growing up and being told stories. Whether the big bad wolf in Red Riding Hood or the industrious ant in Aesop’s Fables…..

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Welcome to the new Aesthetic Age

Posted on September 10, 2014 by admin.
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Gilles Lipovetsky explains in his latest book “Living in the age of artistic capitalism” why we are entering a new ‘aesthetic’ age…

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When design changes behaviour

Posted on July 1, 2014 by admin.
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“We think far less than we think we think” …Daniel Kahneman, Economist and Nobel Prize winner…

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Why does your brand need a ritual?

Posted on April 30, 2014 by admin.
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Birthday celebrations typically include the ritual of gathering around the cake…

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The Power – house of the Brand

Posted on January 23, 2014 by admin.
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Design is tangible, it’s what you take home. You live with it…

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Collaborating with famous artists

Posted on September 12, 2013 by admin.
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“The purpose of Art is washing the dust of daily life off our souls” so said Picasso.

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Cannes Design Lions

Posted on August 12, 2013 by admin.
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The Riviera Review by Mary Lewis, President of the Design Jury

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From Brand Authority to Brand Authorship

Posted on June 25, 2013 by admin.
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Branding professionals are facing a new paradigm and Cannes Festival 2013 demonstrated it.

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Build on not bolt on

Posted on June 12, 2013 by admin.
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“Are we in good shape? Are we fit for purpose? Are we ready for the challenges ahead?” These are natural questions for brand owners at this time of year.

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