Featured post
Building for Branding
Leave a reply
According to Joseph Pine and James Gilmore, co-authors of The Experience Economy, the competitive battleground lies in staging experiences…
The Marvellous Menagerie
Animals have an enduring appeal – they are a crucial part of our culture – part of growing up and being told stories. Whether the big bad wolf in Red Riding Hood or the industrious ant in Aesop’s Fables…..
Welcome to the new Aesthetic Age
Gilles Lipovetsky explains in his latest book “Living in the age of artistic capitalism” why we are entering a new ‘aesthetic’ age…
When design changes behaviour
“We think far less than we think we think” …Daniel Kahneman, Economist and Nobel Prize winner…
Why does your brand need a ritual?
Birthday celebrations typically include the ritual of gathering around the cake…
The Power – house of the Brand
Design is tangible, it’s what you take home. You live with it…
Collaborating with famous artists
“The purpose of Art is washing the dust of daily life off our souls” so said Picasso.
Cannes Design Lions
The Riviera Review by Mary Lewis, President of the Design Jury
From Brand Authority to Brand Authorship
Branding professionals are facing a new paradigm and Cannes Festival 2013 demonstrated it.
Build on not bolt on
“Are we in good shape? Are we fit for purpose? Are we ready for the challenges ahead?” These are natural questions for brand owners at this time of year.